Adapting to the Market
In today’s digital climate, much of a partner’s success depends on their dedication to diversifying. As part of expanding that product portfolio, there needs to be a strong commitment to staying on top of, or more ideally, ahead of market projections. The priority to seek that knowledge, combined with the ability to quickly apply and accommodate, is one of the many unwritten prerequisites to becoming a profitable partner.
Let’s touch on faxing. Overall, it’s a necessary business function that offers significant benefits to organizations, including your clients. So, how lucrative can it be for a partner?
A report by Business Research Insights states that the global cloud fax market reached USD 0.85 billion this year and is projected to touch USD 1.86 billion by 2032, totaling a compound annual growth rate (CAGR) of 10.3%. An increasing number of resellers, managed service providers and value-added resellers alike, are discovering the untapped potential of offering cloud fax as a secure, efficient, and cost-effective alternative to outdated faxing methods.
As advanced technologies emerge, fax has evolved to remain an essential communication tool for most businesses around the world. This is especially true in highly regulated sectors where secure and compliant data exchange is paramount. The healthcare industry relies on faxing for transferring all types of patient data from lab results to referrals, while the financial industry faxes everything from bank and brokerage statements to W-2 and 1099 forms.
That kind of consistency speaks volumes, despite unexpected influences that can come into play. Take COVID-19 as an example.
The pandemic caused a major shift among today’s workforce and a widespread reassessment of the in-office work model. What led was an experimental back and forth between work environments – remote, hybrid, back in office – with some organizations still figuring out what works best for them. In today’s increasingly remote and hybrid work environments, cloud faxing has become an essential tool for ensuring secure and reliable communication, regardless of location.
Why Cloud Fax is the Answer
While faxing remains critical, it’s time to retire the traditional, paper-based faxing model we’ve come to know too well.
Your customers and prospects need a reliable and secure way to exchange highly confidential and time-sensitive information. And on-premise fax equipment simply isn’t reliable enough to protect that crucial data, often failing in more ways than one. These are just some of the more common examples:
- Fax machine malfunctions
- Failed fax lines
- Fax-over-VoIP issues
- Fax server failure
- Risk of power outage or other natural disaster
A robust, cloud fax platform offers numerous advantages for your customers over outdated faxing methods. Let’s concentrate on three key benefits:
Cost-Effectiveness:
- Only pay for the fax capacity you need
- Eliminate the need for dedicated staff to manage on-premise fax servers
- No deployment or maintenance costs for hardware or software
- Say goodbye to licensing fees, phone lines, fax machines, toner, and more
Scalability:
- Easily adjust fax volume to meet your changing needs
- Add or remove users as required
- Empower remote and hybrid employees to fax from any location
- Eliminate busy fax lines
Reliability:
- Continuous server uptime
- 24/7/365 support
- Advanced security to protect sensitive information
- Seamless integration with various devices
These are just a few immediate benefits your customers can expect from an industry leading cloud fax solution. However, there are several key factors to consider when determining the right solution for your customers.
Picking the Right Provider
According to Global Growth Insights, North America holds the largest market for cloud fax services. That being said, partners should conduct their own research before choosing a solution, and more importantly, a future partner.
The solution you choose to resell or refer should meet your clients’ standards in terms of cost-effectiveness, scalability, and reliability. And the partner that provides you that solution should be an expert on the subject of cloud fax, able and willing to consistently support you along the way.
When evaluating cloud fax vendor partners, it’s vital you pose questions like:
- Can you speak on go-to-market support you provide?
- Partners should expect a tailored, thoroughly strategized go-to-market plan, based on their target client type and the industries they support.
- What kind of sales and product enablement is included?
- From customizing co-branded content to planning out email campaigns, the partner should easily expand on this topic and emphasize product and sales training. Overall, the partner should play an integral role in guiding the launch.
- What else do you offer your partners? Any incentives?
- There should be a clear emphasis on community and the celebration of partners and their triumphs. Spiffs are effective as a means to motivate partners and case studies serve as key assets in recognizing a partner’s newfound success.
Well, we’ve saved you some time. Instead of running through a lengthy list of vendors, we’ll explain why partnering with Consensus Cloud Solutions is the optimal choice.
Elevate as an eFax Corporate® Partner
The Consensus partner program offers flexible options to maximize your success. Whether you choose to become a reseller, a referral partner, or wish to white label and use your own branding, the support and benefits you’ll receive remain vast. Moreover, our partners can leverage these same opportunities across our entire portfolio of solutions.
As part of your go-to-market plan, all eFax Corporate partners undergo a series of product and selling training sessions to better immerse themselves with the core features, benefits, and differentiators of eFax. You’ll immediately rely on a dedicated account manager that will connect Consensus’ sales, marketing, and product teams to aid you and remain readily available at different stages in your Consensus journey. Furthermore, all partners have access to:
- Our partner portal which is your repository for all product and marketing resources, like data sheets, whitepapers, videos, case studies, industry briefs, brand guides, and more
- The latest events, webinars, and program updates including limited time spiffs and contests to reward those going above and beyond in their sales pursuits
- Strategic and tactical campaign support to further attract prospects, in the form of email campaigns, co-branded collateral, joint landing pages, social media promotion, etc
Post go-to-market, your account manager will schedule periodic check-ins to ensure you’re maximizing our support to achieve specific objectives. You can leverage additional training as needed, including but not limited to sessions focused on product positioning, essential industry updates, and relevant talking points to incorporate into your prospecting efforts such as artificial intelligence and Plain Old Telephone Service (POTS) line replacement.
Why Partner with us?
- We’re a reputable, publicly traded industry leader
- We offer transparency regarding financial health compared to smaller partners with limited visibility
- We’ve been one of the most trusted services by regulated businesses for over 25 years
- eFax Corporate is HITRUST r2-certified and HIPAA compliant, users get 256-bit AES, TLS and SSL protocols to keep faxes secure
- Our solutions are relied upon by over half of the Fortune 500 companies
- We recently earned seven Winter 2025 G2 badges including “Best Usability”, “Most Implementable”, and a “Leader” in Mid-Market and Small Business
- Our network delivers at least 99.5% network uptime for uninterrupted faxing
Let’s recap. From a solution standpoint, eFax Corporate offers exceptional reliability, a strong commitment to data privacy and regulatory compliance, and a high degree of scalability. From a partner perspective, provide a plethora of instant and long-term benefits as we guide organizations in boosting their bottom line.
Now is the time to untap a new revenue stream as you lead your customers’ technological evolution into cloud services. Become an eFax Partner today!
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